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With the rapid development https://www.tomtop.is/ of the Internet and logistics systems and the application of advanced technology such as big data and artificial intelligence, the pace of new retail has been accelerating, and the shopping habits of the new generation of consumers have undergone significant changes, and they are no longer satisfied with traditional quality Commodity characteristics such as convenience, convenience and price, but pay more attention to the expression of their own life concepts, methods, values, aesthetics and emotions during the consumption process, so the requirements for the brand’s emotional, cultural, and symbolic significance are getting higher and higher .
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